Apple is reportedly developing a feature that embeds metadata into photographs taken with an iPhone, allowing users to prove the authenticity of their images. This feature, found in the iOS 27 beta 5, is designed to verify the origin of a photo, potentially helping to combat the spread of deepfakes. The system, which uses an 'Apple Reference Image' system, would provide a digital record of when and where a photo was taken. This could have implications for various industries, including journalism and law enforcement, where verifying the authenticity of images is crucial.