Google has updated its Gemini AI tools to include a new feature that allows users to remove visible watermarks from images, videos, and music created with the platform. The update adds a 'Media watermark' setting in Gemini and Google's AI video generator, Flow, which can be toggled off to remove the watermark. This change aims to provide users with more control over their AI-generated content. The ability to hide watermarks matters as it could impact how AI-generated content is used and shared in various contexts.