Some hedge funds have chosen names that may seem clever at first, but could ultimately prove to be a liability. A few high-profile examples have shown that using a name that could be humorous if the fund experiences financial difficulties can be a mistake. It's a lesson that investors and fund managers may want to take to heart. This is a reminder that the name of a hedge fund is a public representation of its brand and reputation, and should be chosen carefully. The implications of a poorly chosen name can have real consequences for investors and the fund's reputation.