Meta has begun rolling out its Meta AI chatbot within the direct messaging feature of the social media platform Threads. This integration allows users to engage in conversations with the AI assistant directly through their DMs. The move aims to enhance user experience and provide an additional way for users to interact with the platform. The integration is now available to users, offering a new way to access the AI's capabilities. This development matters as it expands the range of features and functionality available to Threads users.