In response to calls from its Oversight Board, Meta has developed a new technology called Content Seal, which uses invisible watermarking to identify images generated by the company's AI model. This move comes as part of Meta's efforts to combat the spread of deceptive generative AI content across its platforms. The technology is designed to help Meta's content moderators distinguish between genuine and AI-generated images. While Meta's decision to develop its own AI detection system may be seen as a step towards greater control, it remains to be seen whether it will be effective in addressing the issue. The effectiveness of this technology matters as it has significant implications for the spread of misinformation online.