San Francisco-based search and discovery company Onton has developed a new search model called Ontology 1. This model uses a neurosymbolic approach to handle complex, conversational, and multimodal product searches. Initial testing has shown Ontology 1 to be more accurate than leading e-commerce search engines, including Google Shopping and Amazon, in a benchmark test. The model achieved a higher precision rate than its competitors, indicating its potential to provide better search results. This development could improve the shopping experience for online consumers, making it easier for them to find the products they are looking for.