OpenAI has introduced a new pricing tier for its ChatGPT Business customers, offering more capacity and increased usage limits in exchange for a higher monthly fee. The Premium Seats option costs $125 per user per month, a significant increase from the existing Standard Seats pricing. This move suggests that the flat-rate pricing model previously used by AI providers may not be sustainable. The changes are aimed at meeting the growing demands of businesses using agentic AI. This development matters as it may signal a shift in the pricing strategies of AI providers to accommodate increasing usage and demands.