According to Shopify, the use of artificial intelligence in search functions has led to a significant increase in traffic and sales for its stores. The company reported that the number of visitors and orders generated by AI-driven search tripled year-over-year in the second quarter. This finding contrasts with the experience of publishers, who have seen a decline in search traffic due to AI. Shopify's results suggest that AI search is not replacing traditional search engines, but rather complementing them. The success of AI search on Shopify highlights its potential to drive business growth and improve customer experience. This matters as it indicates that e-commerce platforms can leverage AI to enhance their online presence and stay competitive in the market.